SEO

I am an avid study of search engine optimization strategies and tactics (one has to pretty much be a daily study!). To me, SEO is actually common sense, if  you think like a search engine. I explain to people that SEO is like writing a research paper: content is meaningful, organized and importance is given to headings, important words, titles and references. One can see how truly simple it is when looking at a side by side comparison:

Of course, keyword research, structure and writing to target a variety of search terms involves thinking and strategy; I don’t mean to say SEO is easy, because it’s not.